Revenue Planning Specialist

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

As a Revenue Planning Specialist, you will be part of the Revenue Planning team, which forms part of the wider Sales function. You will report directly to the Revenue Planning Manager, working cross functionally with other departments to deliver the Coffee Category goals.

Primarily, the Revenue Planning team is responsible for setting and implementing pricing and promotional guidelines, co-ordinating the delivery of the sales results and providing insight for the other functions within the business.

This involves building, managing, tracking and evaluating a Trade Spend budget, used for driving volume, profit, revenue and rate per tonne.

The key responsibilities of the Revenue Planning Specialist are:

  • Working as part of a cross functional team on NPD/changes to strategy, and a key member of the go-to-market tracking process
  • Supporting as part of cross functional strategic projects, with category, marketing and sales colleagues, providing pricing/promotional recommendations as required
  • Supporting the Online and Hard Discounter account teams: planning, communication and tracking of the business plan, reviewing customer business forecast and promotional plans, reporting issues\challenges, working with supply chain to ensure accurate forecast delivered to factory, management of the promotional database, running regular EPOS reports and attending stock calls every other day to support on Amazon.


  • Working as part of a cross functional team on NPD/changes to strategy, and a key member of the go-to-market tracking process
  • Working with Marketing, Central Supply, Category and RPEs to ensure timelines are met for NPD (eg. SKU set up, customer pricing set up, customer forecasts entered).
  • Communicating volume changes and any commercial changes (eg. range review timings) which may impact NPD business case volumes/ATO dates through weekly brand G2M meetings.
  • Oversee and support on RPE input in G2M trackers for monthly G2M meeting, for which the RPS is a key contributor, in order to track performance versus business case by customer.
  • Regular (a least once a month) updating of the forecast guidelines, and communication of changes in, for example, NPD ATO dates, to the sales team.
  • Provide Sales teams with promotional guidelines in line with the agreed strategy.
  • Working with Demand planning to review and seek improvements to Forecast Accuracy/Bias within Online.
  • Work with Demand Planning, Controllers, NAMs, NAEs and RPE to review the volume forecast accuracy/bias via monthly commercial and forecast surgeries, identifying risks and opportunities.
  • Communication of promotional volume or timing changes out of cycle.
  • Regular running of EPOS and customer stockholding reports to help inform forecast, an give early visibility of opps/risks.
  • Management of customer allocations (low stocks) with Sales and Supply Chain where needed.
  • Management of the Promotional database on Online and Hard Discounters to drive volume and financial accuracy
  • Review proposed promotional deals by customer to ensure alignment to brand strategy and in line with business expectations.
  • Approve promotional activity within agreed approval authorisation level.
  • Regular review of overall brand forecast via monthly M cycle with Controllers, NAMs & NAEs and Category team.
  • Support Sales and Demand Planning via monthly SKU level base reviews.


  • Demonstrable experience in a national account management, revenue planning or category management role within FMCG
  • Able to break down complexity and provide clear and consistent messages
  • Strong financial rigour – competent in Excel with ability to break down P&L metrics
  • Strong commercial acumen
  • Clean driving license required

Additional Information

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.