Marketing Specialist

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

The Category Marketing Specialist Professional is responsible for the development and delivery of the local brand and portfolio strategy of the different product categories. As such the role is responsible for achieving successful local product and concept launches, pricing strategy and brand and product activation in line with global guidance.

Responsibilities / Key activities

  • Development of brand and portfolio strategy based on trends, market development, consumer, customer and competitor insights, and in line with central marketing guidelines.
  • Leading NPD projects.
  • Successfully launching products and concepts in the different categories and activation of these products and concept launches.
  • Develop product and brand positioning and messaging in line with global guidance
  • Provide input on pricing strategy.
  • Stay up-to-date on market trends, industry standards and competitors


  • Experience in out of home\B2B is essential
  • Demonstrable years of high performance Marketing experience;
  • Experience dealing with Stakeholders at all levels
  • Experience in leading NPD implementation projects;
  • Persuasion, entrepreneurship and result driven;
  • Good communicational and social skills;
  • Team player;
  • Creative and innovative, thinking in solutions;
  • Good knowledge of English
  • Marketing experience at a FMCG company in a retail environment.

Additional Information

We believe amazing things can happen over a cup of coffee.

Everyone’s coffee experience is unique – that’s why we bring this flavour into our careers. We keep our care and guidance individual to you. We celebrate achievements and support one another in a workplace that’s committed to doing the right thing – all across the world.

Our goal is simple but ambitious. Jacobs Douwe Egberts: a coffee for every cup.

JDE is a €5 billion global business retaining a start-up ‘challenger’ feel whilst dealing with some of the leading brands in Coffee and Tea including Kenco, L’OR, Tassimo and Douwe Egberts. The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation and adapting to evolving market trends with exciting, relevant NPD.

Working with us is an exciting opportunity to make a difference in the world’s largest pure play coffee company.