As the Shopper Marketing Specialist, you will be part of the Revenue & Category Growth Team, which forms part of the wider Sales function. You will report to the Shopper Marketing & Field Sales Manager, working cross functionally with other departments to deliver Shopper Marketing & Field Sales goals.
You will form a pivotal link between category strategy and sales, helping to define the strategy and support on the activation and the evaluation of shopper, field and trade press activation. You will help to develop and embed the framework & methodology for best in class shopper, field and trade press activation.
Your remit will encompass the development of relationships with Field, Trade Press and Shopper agencies within a set budget in these areas. You will thrive from collaborating cross-functionally with Category Strategy, Category development, Sales, Marketing and Communications to deliver best in class activation for JDE brand including NPD big bets.
Works on Shopper Insight, Shopper Marketing, Methodology, Activation Strategy & Trade press communications.
Key responsibilities Include:
Shopper Insight
Shopper Marketing
Field Sales
Trade Press
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona.
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.
What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.
At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.