Category Manager

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

The role is responsible for delivering best in class category leadership for a top 4 grocery account, driving category growth for the customer & JDE. The role is accountable for building excellent customer relationships & developing category growth insights & solutions.

The Category manager is responsible for driving Category Growth – Providing insights through to action to drive the customer’s outperformance in the category, making us a true partner of choice for our priority customers.

The role engages and partners with multiple internal teams to drive appropriate cross-functional collaboration to meet the customers, shoppers and JDE needs. Overall to ensure we are well placed to drive customer engagement and build a credible category based relationship through development of customer growth plans grounded in the category vision.

Key Responsibilities; 

  • Managing & developing a direct report within the category team is also a key part of the role, ensuring the associate has the right support & stretch opportunities to excel.
  • Undertaking analysis using Nielsen, Kantar, Dunnhumby, Aimia, GfK and retailer’s own data systems where required to uncover insights & implications for the business & customer
  • Supporting the customer with monthly reports, deep dives & ad hoc requests
  • Evaluation & communication of customer changes internally & externally with recommendations eg range review outcomes, promotional strategy changes
  • Supporting the monthly & yearly business cycle with insights & implications: commercial review, quarterly category reviews, Sales & marketing meetings
  • Deliver engaging & impactful customer planning days in a timely manner
  • Supporting Marketing and G2M process for relevant segment, involves providing insights for NPD, performance, activations etc


  • Must have strong Experience in Category Management
  • Previous Top 4 Grocery experience is preferable
  • Line management and coaching experience
  • Data literate - functional expert on Nielsen, Kantar
  • Demonstrable presentation and client relationship experience

Additional Information

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.