Digital Media Planner

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

*Known Internally as the Digital Media Specialist*

Digital Media is a crucial part of JDE’s Marketing Mix, spanning Consumer & Customer Channels & taking a multi-million-pound investment across the company’s power brands of Kenco, L’OR & Tassimo. The Digital Media Specialist sits within the Media & Consumer Relations Team within Retail Marketing & is responsible for media plan delivery & driving excellence in JDE communications output in line with marketing strategies.

The Media Specialist coordinates media buying activities across key JDE retail brands, managing the operational media budget alongside internal & external stakeholders. The role encompasses implementational media planning & delivery focused across consumer channels (Programmatic Video & Display, Social Platforms, OOH etc) to drive impactful brand communications for JDE.

The role takes responsibility for coordinating digital creative content - digital asset transcreation & optimization in line with specific channel best practice & key local brand messaging. The Media Specialist also manages the operational media budget ensuring investments inline with annual budget, strategy, phasing etc. The role will interface internally with Brand, Ecommerce, & Finance  teams & externally with communications agency partners.

Key Responsibilities;

1. Media Campaign Coordination

  • Implementational media planning
  • Media Campaign set-up across digital channels
  • Digital creative Transcreation & Optimisation
  • Campaign tracking, optimisation & reporting

2. Guardian of digital media content across paid & owned channels

  • Building & optimises creative content across locally owned Brand Websites, Social & Ecommerce brand pages
  • Guardian of UK creative media asset library
  • Digital creative optimisation by Consumer Decision Journey & Channel

3. Operational Media Budget Management

  • Coordinates media budgets across UK brands ensuring campaign spends in line with plan and phasing
  • Prepares media PO’s for media agency partners & manages invoice queries

4. Competitive Media Spend & Creative Reporting

  • Sources & coordinates competitive media spend reporting
  • Brings share of voice & competitor communications insight to internal stakeholders


  • Experience in relevant scale sales/marketing business – Media Agency / Media Auditor / Digital Agency / Client-Side Role
  • Experience in Media Planning / Buying
  • Excellent numerate & analytical skills
  • Strong (verbal) communication skills: able to confidently interface with a broad set of stakeholders & lead external agency partners

Additional Information

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.