As a Channel Marketing Specialist, you’ll be a part of a vibrant Professional Marketing team, which forms part of the wider Professional business. You’ll report directly to the Marketing Director, working cross functionally with other departments to deliver the sales and share goals for your channel.
You will be responsible for tailoring the brand marketing plans to create a marketing strategy & activation plan for your channel/s. The professional or out of home channels are: wholesale, cash and carry, business, hotel, leisure, healthcare, retail and vending segments as well as e-commerce. You’ll be pivotal in the delivery of ‘best in class’ activations and communications which add value to the end customer, the route to market and consumer, working with the marketing team, sales managers and customers.
Day to day, you will shape and evolve briefing and executing marketing activities across our brands, including Kenco and Douwe Egberts and coffee machine solutions including Cafitesse, as part of the customer Joint Business Plans. You will be the main contact for marketing for your key accounts and using channel and customer insight to strengthen our plans will be key to your success.
Key areas of focus:
Must have:
Candidates must have a current Right to Work in the UK.
Here at JACOBS DOUWE EGBERTS (JDE) we are inspired by our belief that it is amazing what can happen over a cup of coffee. We are a company of coffee enthusiasts who are passionate about delivering great quality coffee, this passion drives our ambition to become the world’s number 1 coffee company.
In 2015 when D.E Master Blenders and Mondelèz International combined their respective coffee businesses JDE was born. As the world’s leading pure play coffee company, we have built a brand portfolio that includes household names such as Tassimo, Kenco, L’Or and Douwe Egberts.
Dedicated to creating and building brands our consumers love it is our belief that everyone deserves the coffee they love. It is thanks to the passion and commitment of our 15,000 global associates that our brands are enjoyed in over 120 countries worldwide.
UK&I JDE Professional has ambitious growth plans for the future, looking to double the size of our business in the next 5 years and grow our share of the professional coffee market - our customer marketing strategy and execution is pivotal to delivery of this growth.