Brand Manager - Instants Range - 12 month Maternity Cover -

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

As Brand Manager, Instant you’ll be part of the thriving Instant marketing team which forms part of the wider retail marketing business. You’ll report directly to the Instant Category Manager, whilst working with other departments such Sales, Category, Media and Consumer Insight to deliver the shared goals for your category.

You’ll be responsible for executing the in-year Instant strategy, leading innovation projects and NPD from concept development through to launch, driving ATL/BTL media and shopper marketing activation, regularly reporting on performance – and effectively managing a portfolio of brands.

You’ll also support on crafting the future instant category strategy, using in-depth market analysis, data and insights, all your knowledge of brand development and growth generation – and the expertise you’ll gain of the Instant Coffee Category in the UK over your time in the role.

This role requires someone with good experience in FMCG who can hit the ground running and get up to speed quickly. With strong leadership capabilities, you’ll be able to work autonomously and take the initiative – whilst also being a strong team player – effectively communicating, collaborating and building strong relationships with internal teams (both locally and globally) as well as external agencies.

Key responsibilities of the role:  

  • Managing a portfolio of brands in the category
  • Leading innovation projects/NPD from concept development through to launch, with cross-functional project management
  • Working with media teams to influence and execute ATL/BTL media and shopper marketing
  • Lead on sustainability initiatives and future roadmap for brands
  • Support Category Lead with instant category and portfolio strategy
  • Managing strategic stakeholders (local teams, global teams and agency partners)
  •  Regularly report on category and brand performance


  • Strong FMCG marketing/brand management experience
  • Good ATL/BTL media and shopper activation experience
  • Passion for brands
  • Excellent communication skills
  • Strong stakeholder management skills with an ability to build positive relationships
  • Commercially astute with an ability to read and interpret P&Ls
  • Able to use and interpret data/insight systems such as Nielsen/Kantar
  • Positive, energetic ‘can do’ attitude and growth mindset
  • Strong organizer, able to influence others

Additional Information

For more than 265 years, Jacobs Douwe Egberts (JDE) has been inspired by its belief that it’s amazing what can happen over a cup of coffee. We are fuelled by our purpose of unleashing the possibilities of coffee to create a better future. Today, as the world’s leading pureplay coffee company, thanks to the passion and commitment of our 15,000 global associates we operate in more than 120 countries globally.

At JDE UK, through our winning brands such as Kenco, Tassimo & L’OR our goal is to become #1 in market! The Instant category is the biggest in the UK coffee market and is evolving fast. We want to take our portfolio of brands to the next level to engage, excite and inspire consumers – serving them with the best coffee – whatever their cup.   

Join us to make an impact in shaping the future of coffee, delivering real brand growth in a driven, dynamic and fast-paced environment.