Marketing Specialist

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

This is an exciting opportunity to join the Marketing team of a major Global Coffee company. Reporting directly to the Head of Marketing, the successful candidate will play a pivotal role in developing, coordinating & implementing marketing and NPD strategy for one or more of our key coffee categories and our well-known brands in order to achieve and exceed revenue and profit targets.

You will be an experienced Brand Marketer who has a proven track record of effectively creating, managing, and implementing marketing campaigns, as well as pricing, promotion and portfolio optimisation in the B2B sector.  

Main responsibilities:

  • Defining and delivering segment and customer specific growth strategies that drive internal and external engagement and contribute to business growth
  • Developing and delivering successful local product and concept launches, whilst taking into account central brand guidelines, that enhance the JDEP portfolio and contribute to sales and market share growth
  • Executing 360-degree  category and brand activations in line with the CDJ that that perfectly fit the needs of our customers,  maximising customer retention, contract value and acquisition
  • Developing and executing an annual content and activation calendar for our portfolio, in conjunction with others in the commercial organisation to ensure a consistent message across all brand touchpoints.
  • Continuous tracking, review and optimisation of the portfolio, pack, promotion and pricing architecture for the focus segments and customers to deliver improved revenue management
  • Evaluation of the throughput of our marketing execution, to understand performance and to recommend evolution of our offer and go to market strategy
  • Proactive definition, tracking and management of the Marketing budget in alignment with the finance and sales teams, to deliver the best return on investment.

 

Qualifications

  • Degree Level Preferred.
  • Proven track record of delivering category strategy, marketing activation and bringing new innovation to market in a CPG or B2B with a significant focus on online lead generation, ideally in the Out of Home sector
  • Robust understanding of portfolio, price, promotion and pack optimisation and the undying analytical methodologies to identify profit pools, understand ROI and drive revenue growth management
  • Experienced in all aspects of 360-degree marketing activation and communications
  • Self-starter with a passion to drive growth with existing and prospective customers in a fast-paced dynamic environment
  • Both analytical and creative – turning data into winning growth strategies
  • Excellent communicator able to make the complex simple and actionable 
  • Experience in graphics and design an advantage – especially web, video, and print
  • Passion for marketing excellence and building brands and customer solutions
  • Disciplined organizer who builds trust and credibility quickly, delivering to deadlines
  • Strong IT, analytical and commercial skills, particularly in MS Office Suite and Excel

 

Additional Information

Applicants must have evidence of current Right to Work in the UK.

We believe amazing things can happen over a cup of coffee!

Everyone’s coffee experience is unique – that’s why we bring this flavour into our careers. We keep our care and guidance individual to you. We celebrate achievements and support one another in a workplace that’s committed to doing the right thing – all across the world.

Our goal is simple but ambitious. Jacobs Douwe Egberts: a coffee for every cup.

JDE is a €5 billion global business retaining a start-up ‘challenger’ feel whilst dealing with some of the leading brands in Coffee and Tea including Kenco, L’OR, Tassimo and Douwe Egberts. The UK represents a top 5 global market for JDE and continues to be a growth engine for the category, driving premiumisation and adapting to evolving market trends with exciting, relevant NPD.

Working with us is an exciting opportunity to make a difference in the world’s largest pure play coffee company.