Marketplace & DTC Specialist

Sales & Marketing Maidenhead Full-time United Kingdom

Job Description

At JDE we are clear that Ecommerce will continue to play a vital role in the growth of UK coffee category.

Over the next 5 years, online sales are forecast to be the largest contributor of growth, to both the category and to JDE. We are clear on how we unlock this opportunity and as result we are excited to be recruiting for a DTC & Marketplace Specialist to help implement our online strategy within two of our key online channels.

As our DTC & Marketplace Specialist, you will be responsible for supporting in the launch plan of our Amazon UK Marketplace, working alongside the Amazon National Account Manager to ensure the hybrid 1P/3P approach is optimised. Once implemented, you will be responsible for the strategic development of the Amazon UK marketplace business, including the design of stretching growth plans and initiatives. Within DTC you will support on our incredible SiSe brands Tassimo & L’OR to help transform the way we drink coffee in the UK, making it more accessible to enjoy a wide range of coffee shop style drinks at the touch of a button in your home. For this role we are looking for a self-starter, with an entrepreneurial mindset to help us deliver this growth opportunity and help shape the future of the category.

Reporting to the DTC Business Manager, you will primarily be part of the Ecommerce Team, which forms part of the wider Sales function, as well as working alongside our marketing teams to ensure alignment on initiatives and annual plans to help drive our overall brand strategy.

Key Responsibilities:


  • The delivery of the Marketplace AOP; encompassing agreed volume, RSV, EBIT & EBIT% measures
  • Set up and day-to-day management of the UK marketplace stores / listings
  • Marketplace ranging/assortment decisions, including an optimised range of variety packs
  • Agreeing and implementing marketplace pricing & promotions, with a focus on driving AOV
  • Marketplace demand forecasting and inputting into relevant internal systems
  • Marketplace financial management & reconciliation, alongside the Finance team
  • Managing activation and search performance across on Amazon, working alongside the Marketing team to maximise ROAS
  • Working closely with the DTC Business Manager to develop a sustainable and profitable Marketplace growth strategy for JDE
  • Testing & learning to understand the impact of all levers to drive Amazon UK marketplace growth
  • Work with the Tassimo teem to identify strategic focus areas, insights and optimisation. 
  • Responsible for maintaining DtC / Global contact to ensure successful execution of sales strategy and promotions.
  • Develop and collate assets needed across DtC to make sure these shops represent our brands
  • Develop and maintain KPI dashboards, post evaluate promotional effectiveness, evaluate competitor performance and provide support to DtC Lead
  • Assess significant movements and changes in the customer landscape specifically related to performance marketing and on-site behaviour
  • Execute the activation plan: Consumer, traffic, conversion, sales, product performance & secondarily: brewer registration and voucher redemption + other relevant offers
  • Setting the standards to deliver CDJ and perfect brand hub
  • Coordinate, measure and action plan CDJ


  • Proven UK Marketplace Management and DTC experience
  • An entrepreneurial self-starter mindset
  • Passion for ecommerce / online / digital
  • A restlessness to seek out further growth
  • Demonstrable experience in developing and leveraging strong internal and external networks
  • Experience with digital marketing tools and techniques, preferably within FMCG
  • Strong organisation & project management skills
  • Financially astute; can interpret and create a P&L
  • Degree educated (or equivalent)
  • Good Microsoft Office skills including Excel and PowerPoint
  • Ability to travel to internal & external meetings as required

Additional Information

Based primarily in the Hurley office you will be required to travel to our Banbury site (3/4 x per month) and to customers as required. At JDE we are proud of our passionate and driven associates who challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JACOBS DOUWE EGBERTS: A coffee for everyone in the UK/I. Working with us means you’ll be making an impact in a fast-paced, collaborative environment. We work as a team, celebrating success and support one another. Our associates work with a diverse group of like-minded people in an innovative environment committed to doing the right thing across the globe. Your achievements here will get noticed.

Jacobs Douwe Egberts is a global coffee & tea company, serving consumers in more than 80 countries through iconic brands including: TASSIMO, L'OR, DOUWE EGBERTS, KENCO, PRET & ILLY

For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 

JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?

We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.

At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.